Branding / Messaging
Kendall Yards

Urban by Nature

The name Kendall Yards reflects the rail history of the site and celebrates Charles Kendall — the first to bridge the North and South banks of the Spokane River. The messaging “Urban by Nature” reflects the community’s intersection of urban culture within a stunning natural environment.

An urban neighborhood that integrates a walkable business district within a vibrant residential community. With a focus on thriving community events, local art and artisans, sustainability, economic and social diversity, access to miles of trail and open space in a pedestrian-friendly, walkable community.

The Client

Greenstone Corporation is a full service real estate development and asset management firm operating since 1983. As one of the largest teams in the Inland Northwest, they are experienced in all facets of real estate development and are well respected for their professionalism and commitment to sustainable development. They maintain in-house land planning, civil engineering, architectural and construction management capabilities.

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