The Balanced Bee
The Balanced Bee is a juice and broth restorative out of Peoria, Illinois. A healthy body and a healthy mind is the buzz behind this concept. Annie had a vision, and we helped her from inception to completion and beyond. We directed the whole strategic development: naming, branding, content strategy, marketing, website design, and so on. We worked as not only her strategic marketing team, but her support team as well. From The Balanced Bee came a number of brand extensions we curated such as “Bee Well” in the website and email signature, and the slogan Pause-Sip-Proceed which was the core campaign message for the brand. We also molded this tag line to fit specific campaigns, events, or seasons. The next phase involved the creation of a second Balanced Bee location in an old storage container that we helped design, and again developed the branding, marketing and so on. We helped broker a number of partnerships and sponsors that have greatly boosted recognition and business. In less than two years of operation, The Balanced Bee will start going nationwide selling its broth and select frozen products. This is a classic success story of a business starting from the ground up, and with the proper business expertise along the way, achieving exponential growth and fruition of vision.