Curtis Anderson is a realtor with a background in interior design, and maintains a position as a professional member of the IDS (Interior Design Society). He is a native of Spokane, Washington, but has called Palm Springs home for nearly a decade.
We met Curtis through an interior design company where we quickly developed a friendship. That friendship evolved into a partnership, where we agreed to re-invent the wheel for Curtis, focusing on branding and strategic marketing. Curtis was in his sunset years of real estate work, and wanted to really swing for the fences in terms of quality Palm Springs homes he wanted to sell. He decided he wanted to work exclusively with homes no less than seven figures.
Curtis is an intelligent, high energy individual with a dedication and passion for customer service like no other. Being an interior designer as well, he was brilliant at staging homes and preparing them for sale. His love for Palm Springs ran deep, and he wanted to emulate that in his style and his image- and that’s where Purpl. came in. We initially helped broker relationships with photographers for his website and social media which we totally revamped and modernized. We had the idea for a hummingbird as his official logo due to his high energy and graceful nature. He grew up the son of a car dealership owner, so customer service was engrained in him at a young age. We got the ball rolling with his branding and website, social media managing, and really took it home for Curtis. We wanted to do everything we could to show him we were here to provide maximum results, and establish the exact image he envisioned. Our mission was to “get him dressed for the job he wanted,” which in this case meant to appeal to the higher end clientele, which we did in spades. We generated a chic appeal that conjured feelings of sophistication, modernity, cleanliness, and class. We helped Curtis become the real estate gateway guru from Washington to Palm Springs and beyond by way of branding, marketing, and design. Lucky for us, Curtis made it easy on us as he was an exceptional client, and it was a pleasure working with him!