King Beverage Inc. Craft
King Beverage Inc. Craft is a distribution company owned by Anheuser-Busch that caters to the Pacific Northwest. KBI Craft struggled to get through to smaller businesses due to the ever-growing movement that is craft beer, and ma and pa bars and gastropubs alike preferring to support distributors and companies outside of the AB umbrella. What these businesses didn’t fully grasp was that AB owns hundreds of beer companies including many beloved craft beer businesses. The benefit to partnering up with such a distributor as KBI Craft is that not only can you get many craft beers people can respect, but also you’re dealing with a company with access to powerful assets that can be used to the business’s advantage to some capacity. So despite the desire to fend off what they may see as a corporate powerhouse, it’d be in the best interest both financially and for customers to ride with KBI Craft. So what we did was take this information to help them market and navigate their business towards the craft crowd to get them to understand that while they are working under AB, this sub-division is totally devoted to the craft beer scene. That’s where we established a branding formula and strategic marketing campaign that catered to just that. We worked on assorted logos we felt best represented both the business and the market, and when they branched off into spirits and sought our help, we again lent our strategic marketing plan for that avenue.